Straz Center for the Performing Arts
  • 20-Nov-2018 to 19-Jan-2019 (EST)
  • Tampa, FL, USA
  • Salary
  • Full Time

Position Summary: Marketing Coordinator - Events is responsible for creating and executing marketing and promotional campaigns

Primary Duties and Responsibilities:

  • Under the guidance of the Senior Marketing Manager, creates and implements, and receives necessary approval of marketing and promotional plans for all assigned events
    • Identifies and/or develops appropriate audiences and advertising avenues available to gain maximum return for the marketing and promotion of each assigned event.
    • Marketing activities include but are not limited to the negotiation and execution of :
      • Media planning
      • Media buying
        • electronic (TV, radio, online)
        • print
        • outdoor
        • digital
        • social
        • non-traditional
      • media promotions
      • 3rd party promotions
      • Event planning and execution
      • Special offers
      • Social media
      • Collateral distribution
      • Community partnerships and strategic alliances
      • Production requests and execution (collateral and electronic media)
      • Obtaining media sponsors
  • Maintains the marketing budgets of assigned events in a fiscally responsible manner
      • Prepares, records and codes event invoices for payment in a timely fashion, receiving appropriate approvals
      • Prepares financial advertising settlements for all events, by standard deadlines, as assigned
    • Ensures all Straz materials conform to accepted standards of accuracy, clarity, impact, sponsor recognition, timeliness and style

 

  • Regularly reports sales and promotional activity for all assigned events.
    • Submits a weekly written report each Thursday summarizing work progress, marketing summaries, sales projections and upcoming strategies
    • Regularly analyzes tickets sales of assigned events and provides updated forecasts, as needed, utilizing all tools and software's available including but not limited to:
      • RMA
      • Segmentation Engine
      • Tessitura
      • T-stats
    • Attends weekly Programming/Ticketing/Marketing meeting
    • Attends weekly event marketing team meeting

 

Straz Center for the Performing Arts
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